The term psychographic is derived from the word psyche (meaning the human spirit or mind) and the word graphic (meaning a representative picture of something). So, psychographic segmentation is...
Need to survey a large group of people but don’t have the time or money to survey them all? Simple random sampling is a great option, and is one...
What’s in a name? Well, when you’re naming a survey, quite a lot! People are asked to take surveys all the time, so coming up with a name that...
Many surveys are concerned with people’s age, gender, income, education level, and other demographic information. These surveys want to know this information because they’re targeting a specific portion of...
The new year is a time to reset things. For many, it’s a fresh start – the time to make some life changes. For retailers and brands, it’s also a...
The power of branding cannot be denied. The most popular brands can be immediately recognized just by a logo: The golden arches, the swoosh, the apple, the list goes...