There is a famous quote that says, “Life is a journey, not a destination.” The same could be said for the customer lifecycle. As it is known in marketing,...
Ah, summertime, that hot but happy season when the sun stretches its rays like a lazy dog waking from a nap. Vacations are planned, the kids are tasting freedom...
“The fortune is in the follow-up.” – Jim Rohn Rohn, an American entrepreneur, author, and motivational speaker who passed in 2009, understood the importance of follow-up. He would often...
They say it is much cheaper to retain a customer than it is to acquire a new one. But is this an arbitrary statement? And who exactly are they?...
Taking a shortcut is all about finding more efficient or faster ways of doing something without sacrificing quality or integrity. On the other hand, cutting corners means skipping steps...
“The greatest wealth is to live content with little.” – Plato “You get what you pay for.” – Gabriel Bell “Price is what you pay, value is what you...