Research

10 Survey Research Ethics Considerations

Surveys used in research, market analysis, and public opinion polling are a valuable tool for gathering data and insights. However, because you’re collecting people’s personal data and opinions, there...

Company News, Holiday

How to Create an Independence Day Survey for Any Country

Researchers conduct Independence Day surveys to gauge public sentiment, opinions, and attitudes related to the celebration of a country’s freedom. These surveys are usually conducted around the time of...

Branding, Online Survey, Product Evaluation, Types of Surveys

How to Survey Consumers Throughout the Product Life Cycle

The automobile has been an enduring presence throughout multiple centuries. Then, you have the VCR, which came and went in a matter of decades. Regardless of a product’s life...

Research, Sampling, Segmentation, Types of Surveys

How to Target a Niche Audience + 10 Niche Survey Considerations

Some surveys are broad in scope, aiming to collect feedback from the most people regardless of their background. Niche audience surveys are a bit more complicated. These types of...

Features, Online Survey

10 Benefits of a Survey Welcome Page and How to Write an Introduction

They say you never get a second chance to make a good first impression. This adage holds true when conducting a survey as well. Making a good impression when...

Customer Insight, Survey Examples

What People Want: New 2023 Consumer Trends with 7 Survey Examples

Humans are fickle creatures, which means consumer trends are always evolving. What people want and what they expect, their attitudes, and their acceptance of technology can vary from year...