Research, Sampling, Segmentation, Types of Surveys

How to Target a Niche Audience + 10 Niche Survey Considerations

Some surveys are broad in scope, aiming to collect feedback from the most people regardless of their background. Niche audience surveys are a bit more complicated. These types of...

Features, Online Survey

10 Benefits of a Survey Welcome Page and How to Write an Introduction

They say you never get a second chance to make a good first impression. This adage holds true when conducting a survey as well. Making a good impression when...

Customer Insight, Survey Examples

What People Want: New 2023 Consumer Trends with 7 Survey Examples

Humans are fickle creatures, which means consumer trends are always evolving. What people want and what they expect, their attitudes, and their acceptance of technology can vary from year...

NPS, Survey Examples, Types of Surveys

The Ultimate Guide to Net Promoter Score and NPS Surveys in 2023

“The Customer is King!” While it may not be a new saying, today it’s more important than ever. Nowadays, consumers have more options than ever before. That means, if...

Online Survey, Survey Questions, Types of Surveys

What is an Artificial Intelligence Survey & Creating AI Survey Questions

No longer the stuff of science fiction, artificial intelligence (AI) has arrived. However, there are no post-apocalyptic landscapes or homicidal robots; rather, the technology is being used to improve...

Data Types, Research, Survey Examples

What’s the Difference Between Survey Validity and Survey Reliability?

A conclusion is only as good as the data that informs it. Researchers understand this, so those conducting surveys strive to obtain the most accurate results. This means survey...