Systematic sampling is a type of sampling method that involves selecting a smaller group of participants (the sample) from a larger group of participants (the population). However, this method...
The term psychographic is derived from the word psyche (meaning the human spirit or mind) and the word graphic (meaning a representative picture of something). So, psychographic segmentation is...
Need to survey a large group of people but don’t have the time or money to survey them all? Simple random sampling is a great option, and is one...
What’s in a name? Well, when you’re naming a survey, quite a lot! People are asked to take surveys all the time, so coming up with a name that...
Many surveys are concerned with people’s age, gender, income, education level, and other demographic information. These surveys want to know this information because they’re targeting a specific portion of...
The new year is a time to reset things. For many, it’s a fresh start – the time to make some life changes. For retailers and brands, it’s also a...