Ready to clean up your act? Then start with your data! Today, almost 95% of businesses suspect their customer and prospect data are inaccurate. And, it’s costing U.S. businesses...
British rockers The Who once sang, “Who are you? Who who, who who? I really want to know!” The lyrics to that song capture exactly what demographic survey questions...
A complete trip around the edge of a circle is 360 degrees, which means that if you “do a 360” (as you’ve probably heard when a car spins out...
Happy employees are more productive and likely to stay. Learn how to find them and how to conduct surveys to monitor levels of satisfaction.
Remember the children’s story “Goldilocks and the Three Bears,” in which a young girl named Goldilocks tries three bowls of porridge and finds one to be too hot, one...
Surveys are popping up everywhere – literally! Today, marketers have their choice of survey methods, from in-person interviews and telephone surveys to snail mail and email surveys. One of the more...