Conferences and summits are big business, accounting for $325 billion of direct spending in the U.S. alone each year while supporting jobs, bringing money to local economies, and boosting...
Trade shows are big business! With the exception of the pandemic years, in which social distancing was the norm, annual global exhibition spending is approximately $140 billion. Therefore, it’s...
We talk a lot about the different types of survey bias at SurveyLegend. From non-response bias to confirmation bias, introducing any type of bias into your survey can render...
Are your employees meeting company goals? Following company policy? How about keeping customers satisfied? These are just some of the many questions that company leaders should be regularly asking...
From the US to the UK, Australia to Argentina, Valentine’s Day is celebrated in many countries around the world (other countries that acknowledge the holiday include Canada, France, Germany,...
“Statistics are the triumph of the quantitative method,” wrote 20th century Franco-English writer and historian Hilaire Belloc. Today, acquiring quantitative data is easier than ever using online surveys, a...