SurveyLegend Branding

Our mission is to bring joy through the insight obtained via online surveys. This guide is designed to help define SurveyLegend’s brand and our visual and stylistic elements. We made it to give you the tools and assets you need to further our mission. Start exploring our brand, and learn more about it.

General guidelines

For all permitted uses of our logo (sign) or logotype (wordmark), which in this document we call together “Trademarks”, you may not:

Change our trademarks in any way
Place our trademarks so close to other content so that they become indistinguishable
Make our trademarks the most prominent visual element on your site or printed material
Use our trademarks in a way that suggest SurveyLegend and you/your company, have any type of partnership; or that SurveyLegend approves, sponsors, or endorses you or your company (unless allowed via a written license from us)
Use our trademarks in a way that is harmful, misleading, or obscene
Use our trademarks on web sites or places that are associated with hate speech, or illegal activities

SurveyLegend Brand Identity

Identity

SurveyLegend helps people create beautiful surveys, forms, polls, and questionnaires that are easy to make and enjoyable to answer.

Our brand should feel clear, friendly, useful, and trustworthy. It should make advanced survey work feel approachable without hiding the power underneath.

Purpose

The guiding idea is simple: bring joy through the insight people get from online surveys.

Every brand decision should help someone move from question to answer with more confidence, less friction, and a little more delight.

Principles

Easy from the first click

SurveyLegend should feel simple immediately. Use plain language, clear structure, and familiar patterns so people can begin without hesitation.

Beautiful by default

Our product and brand should feel polished, modern, and warm. Good design is not decoration; it helps people understand and enjoy the work.

Powerful underneath

Keep complex capabilities calm and approachable. Show power through useful workflows, smart defaults, and controls that stay out of the way until needed.

Trust at the center

People use SurveyLegend to collect meaningful feedback. Treat privacy, clarity, and peace of mind as part of the experience, not as afterthoughts.

Human and optimistic

Sound like real people helping real people. Be positive without exaggerating, confident without being cold, and friendly without becoming careless.

Innovative with control

Use modern technology, including AI when relevant, to assist the user. The user should always understand what is happening and remain in control.

Brand tone of voice

Clear and confident

Get to the point. Lead with what matters, explain only what helps, and avoid hiding simple ideas behind complicated wording.

Friendly and human

Use natural language. Make the reader feel guided, not instructed by a manual or marketed to by a slogan.

Simple and useful

Prefer practical examples, direct verbs, and short sentences. If a sentence does not help someone act or understand, remove it.

Trustworthy

Do not overpromise. Avoid unsupported claims, vague superlatives, legal shortcuts, and anything that could make privacy or security sound casual.

Writing guidance

Use

SurveyLegend as one word with capital S and L.
Concrete language about surveys, forms, polls, questionnaires, feedback, and insight.
Friendly explanations that make advanced features feel easy.
Calm wording around privacy, trust, and user control.

Avoid

Invented product, legal, security, pricing, or performance claims.
Corporate jargon, filler, and generic marketing adjectives.
Humor that distracts from clarity or makes trust topics feel light.
Writing that makes the brand sound colder, louder, or more complicated than the product.

SurveyLegend brand assets

Our name

SurveyLegend is one word, and always should be spelled with capital “S” and “L”. When using our name inside a piece of text, it is totally fine to simply type it and it does not have to look like our wordmark. You do not have to include the registered trademark ® sign in your written text, but if you do, we will be very happy and appreciate it. However, please try to include the trademark sign in the main headings and titles.

Our Tagline

A joy to get insight

SurveyLegend Logotype (Wordmark)

SurveyLegend’s wordmark (logotype) is custom-made, so there is no font that can be used to create it. You have to download it in one of the available formats to be able to use it. It is OK to use solid colors for the wordmark if you wish to change the color to fit into the supporting design. But you are not allowed to use any sorts of gradients for the color. Just remember that the registered trademark (®) sign is a part of our wordmark and should always be with it.

Download PNG Download SVG

SurveyLegend Logo (sign)

SurveyLegend’s logo (sign) is a red gem containing a white checkmark, surrounded by a beautiful blue stroke. Surveys are all about people’s opinions (ideas, votes, choices, thoughts, preferences, feedback, etc…) These opinions are like precious gems; and there are many who need this invaluable information. However, when these opinions are buried deep down somewhere that no one can reach or notice, they have no value.

SurveyLegend finds, collects, and presents these sought-after opinions to you like beautifully polished gems.

Download PNG Download SVG

SurveyLegend App icon

When presenting SurveyLegend apps, use this app icon instead of our normal logo. We use the same app icon on all platforms.

Download PNG – 1024px Download PNG – 256px

SurveyLegend Asset Usage

Standard Lockup

This is our standard lockup. When you are in doubt, use this version.

Download PNG Download SVG

Standard Lockup 2

This is our second standard lockup. When you don’t want to show the tagline, use this version.

Download PNG Download SVG

Alternative Lockup

When your layout doesn’t allow using horizontal space, you can use this lockup.

Download PNG Download SVG

Stand alone

Use this version only if SurveyLegend’s name or Wordmark is clearly visible or presented in the design or the page where you want to place it.

Download PNG Download SVG

⋅ Clearspace and minimum size

Please respect our logos and let them breathe. Provide a minimum space around the wordmark and logo. The minimum clear space around them should be not less than the height of the letter “S” in the wordmark. Additionally, when used in printing, the letter “S” should be at least 0.2 inches (0.5 centimeter) in height.

⋅ Placement

When using our trademarks in graphic communications like print, newspapers, billboards, or web banners, align the trademarks to one of the four corners of the frame. Always include enough clear-space on all sides of the trademarks. In case of space limitations, align the trademark to the center of the frame.

SurveyLegend Brand Colors (Swatches)

Note: these color names are made up by us, and aren’t standard CSS color names.

To make sure you are staying consistent with our brand, use these colors in the designs and layouts you make for SurveyLegend.

#9b59b6 #8e44ad

Lavender

#6a6aeb #5856D6

Grape

#e74c3c #c0392b

Pomegranate

#f56762 #DE524B

Watermelon

#e67e22 #d35400

Pumpkin

#FFBA59 #FF9900

Carrot

#FFD670 #FFCC00

Lemon

#9BE9C8 #66DDAA

Lime

#2ecc71 #27ae60

Mint

#1abc9c #16a085

Artichoke

#94DBFC #5AC8FA

Ice

#3498db #2980b9

Ocean

#59A8FF #007AFF

Sky

#95a5a6 #7f8c8d

Concrete

#fafafa #EAEAEA

Cotton

#34495e #2c3e50

Coal

Gradients

We use flat design and usually solid colors. But gradients are also welcome as long as they do not have too much contrast in the spectrum.

SurveyLegend Typography

Typeface

SurveyLegend uses IBM Plex Sans Regular as the primary typeface for brand, product, and web interfaces. The font is provided as WOFF2 files in 400, 500, 600, and 700 weights.

IBM Plex Sans Regular

A joy to get insight

400 Regular 500 Medium 600 Semi Bold 700 Bold

Accent typeface

Caveat Regular 700 is reserved for expressive brand accents when a warmer, hand-drawn feeling is useful. Keep it secondary to IBM Plex Sans Regular.

Caveat Regular 700

A joy to get insight

Font files

Use these font files when creating SurveyLegend branded web experiences and downloadable brand materials.

Body copy

ibm-plex-sans-regular-400.woff2

Family: IBM Plex Sans Regular
Weight: 400

Download WOFF2

Medium emphasis

ibm-plex-sans-regular-500.woff2

Family: IBM Plex Sans Regular
Weight: 500

Download WOFF2

Section headings

ibm-plex-sans-regular-600.woff2

Family: IBM Plex Sans Regular
Weight: 600

Download WOFF2

Strong headings

ibm-plex-sans-regular-700.woff2

Family: IBM Plex Sans Regular
Weight: 700

Download WOFF2

Expressive accent

caveat-regular-700.woff2

Family: Caveat Regular
Weight: 700

Download WOFF2

App screenshots

You might be looking for app screenshots for your blog posts, press releases or interesting stories about SurveyLegend. So, here they are. Grab them with care.

A note about the SurveyLegend mascot

SurveyLegend’s mascot, also known as the Legend, serves as a symbol for our organization. But it cannot officially be used in place of our wordmark or logo. The Legend is a good, kind and happy friend for you to play with; and you can unleash your creativity and make cool and amazing pictures or animations with the Legend. This character does not have any gender, and this is very, very important for us. Don’t refer to the Legend as he or she. Well, the world is having a hard time choosing a good gender-neutral pronoun… And unfortunately, we are not grammar experts here to the extent that we can give a concrete definition, but we suggest you to use “Zhe” instead of “She” or “He”, when you are referring to the legend. Moreover, use “Zerm”, “Zers” and “Zermself” instead of “Him/Her”, “His/Her”, “Himself/Herself”. Becauz in zis way, zingz becomez muzh better ;) Truzt uz… Plus… we talk like zis here, zometimez.

Illustrations of the SurveyLegend mascot

If you want to talk about our features in your publications, here’s an appropriate illustration. And if you want to present zee Legend, here are two different shots to choose from.

Download Features shot

Download Mascot 1

Download Mascot 2

SurveyLegend Banners

And here are two banners that can be good for your presentations.

Download small banner

Download large banner

SurveyLegend Promotion video

In this video, we give an overview about what SurveyLegend is all about in 1.5 minutes. You can also watch and share it with others, to quickly inform them about how SurveyLegend works.

Watch on YouTube Watch on Vimeo

Asset export

Export the full SurveyLegend brand pack

Take the logos, fonts, screenshots, illustrations, banners, and visual assets from this guide in one organized download.