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How a Picture Survey or Picture Poll Helps with Branding (with Examples)
Get this: 94% of the world population recognizes the Coca-Cola logo. That’s some powerful branding, and it all comes down to one image, a logo. While Coca-Cola can get...
5 Ways to Use Surveys To Improve Customer Engagement
Are you actively engaging with your customers? Today, nearly 55% of customers think companies need to transform how they engage, and almost 65% of customers expect tailored engagements that...
7 Ways To Avoid Rebranding Mistakes (Plus Top Rebranding Failures & Successes)
Summer, 1985. Mikhail Gorbachev has just come into power. Back to the Future hits theaters. And Coca-Cola releases “New Coke” to combat dwindling sales. The consumer backlash over the...
25 Great Branding Resources for Marketers (Including Branding Surveys)
You know their logos. You know their names. Nike tells you to “just do it,” while Apple tells you to “think different.” This is all part of a branding...
7 Reasons to Conduct a Product Experience Survey + Sample Questions
We’ve talked a lot about the customer experience in the past – but what about the product experience? While customer experience may be king, product experience is just as...
Top 5 Reasons to Use Brand Tracking Surveys
Brand tracking measures how the public perceives your brand over time. There are various brand tracking methods and five major benefits.