Customer Insight

15 Reasons to Create a New Prospect Survey

Pareto’s rule says that 20% of your customers provide 80% of your total profits. That means collecting and analyzing data about new potential new customers is important for predicting...

Customer Insight

How To Create a Customer Churn Survey

Shaken, or stirred. That’s the definition of “churn,” which is often applied to the process of making butter from milk. Of course, we’re not blogging about butter. Churn in...

Customer Insight, Survey Examples

What People Want: New 2023 Consumer Trends with 7 Survey Examples

Humans are fickle creatures, which means consumer trends are always evolving. What people want and what they expect, their attitudes, and their acceptance of technology can vary from year...

Customer Experience, Customer Insight, Research, Segmentation

How Surveys Help Marketers Create Buyer Personas (with Examples)

How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...

Branding, Customer Insight, Product Evaluation, Research, Survey Examples

How to Create a Product Naming Survey

We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...

Branding, Customer Insight, NPS, Online Survey, Research

15 NPS Survey Best Practices You Need to Know

NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.