Pareto’s rule says that 20% of your customers provide 80% of your total profits. That means collecting and analyzing data about new potential new customers is important for predicting...
Shaken, or stirred. That’s the definition of “churn,” which is often applied to the process of making butter from milk. Of course, we’re not blogging about butter. Churn in...
Humans are fickle creatures, which means consumer trends are always evolving. What people want and what they expect, their attitudes, and their acceptance of technology can vary from year...
How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...
We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.