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What is Simple Random Sampling? Pros, Cons, and Examples
Need to survey a large group of people but don’t have the time or money to survey them all? Simple random sampling is a great option, and is one...
What is Convenience Sampling? Pros, Cons, and Examples
Many surveys are concerned with people’s age, gender, income, education level, and other demographic information. These surveys want to know this information because they’re targeting a specific portion of...
Are Surveys Quantitative or Qualitative?
Researchers and marketers collecting data through surveys typically break down their results into two different categories: quantitative data and qualitative data. So what is the difference between each form...
What is a Cross-Sectional Survey and Why Should I Use One?
Are you in retail, healthcare, education, psychology, or marketing? Looking for a fast way to collect a large amount of data? Then you may want to consider a cross-sectional...
7 Considerations for Nominal vs Ordinal Data (+ Interval vs Ratio Data)
Are you the type of person who works better with a bit of freedom and the ability to “shoot from the hip”? Or do you like things done in...