Humans are visual creatures. Of the five senses, most of us rely on sight the most to process information. So, it only makes sense to include images in questions...
Most companies market themselves differently to consumers than they do businesses (if they’re not, they’re probably doing something wrong). So, it makes sense that B2C and B2B surveys would...
Get this: 94% of the world population recognizes the Coca-Cola logo. That’s some powerful branding, and it all comes down to one image, a logo. While Coca-Cola can get...
Let’s face it: Text-based surveys can be kind of boring. Especially if they’re long and on a topic of little interest to respondents. Perhaps that’s why, after taking into...
Online shopping is big business! In fact, data shows that in 2022, US ecommerce sales will cross $1 trillion. While “clicks” haven’t necessarily replaced “bricks” (many people still shop...