“The greatest wealth is to live content with little.” – Plato “You get what you pay for.” – Gabriel Bell “Price is what you pay, value is what you...
The Dutch Gold bear-shaped honey bottle. The blue Tiffany & Co. box. The Pringles can. There are many examples of iconic packaging, and you can bet there was a...
From Pong to Pac Man, Super Mario to Silent Hill, the video game industry has gone through many evolutions in the last 50 years. Not only have the games...
The automobile has been an enduring presence throughout multiple centuries. Then, you have the VCR, which came and went in a matter of decades. Regardless of a product’s life...
We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.