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How To Create An Advertising Survey To Measure Effectiveness
Ads are inescapable today. They’re on your television, on the radio, on the road, and popping up on your computer or phone. But how effective are they? Is the...
5 Reasons To Avoid Cutting Corners When Creating Surveys
Taking a shortcut is all about finding more efficient or faster ways of doing something without sacrificing quality or integrity. On the other hand, cutting corners means skipping steps...
7 Ways To Avoid Gender Bias In Surveys
We talk a lot about the different types of survey bias at SurveyLegend. From non-response bias to confirmation bias, introducing any type of bias into your survey can render...
How To Gather Data with a Proper Quantitative Survey in 10 Steps
“Statistics are the triumph of the quantitative method,” wrote 20th century Franco-English writer and historian Hilaire Belloc. Today, acquiring quantitative data is easier than ever using online surveys, a...
What is the Delphi Method and How Do You Use It in Surveys?
Need an expert opinion? The problem with expert opinions is, if you aren’t satisfied with it, you’ll want a second opinion. And then maybe a third or forth. The...
12 Types of Organizational Cultures in 2023 (+ Best Culture Examples)
Many companies think corporate culture means offering “fun” things in the office. So, they may bring in a foosball table, bean bags chairs, free sodas, and so on. And...