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10 Survey Research Ethics Considerations
Surveys used in research, market analysis, and public opinion polling are a valuable tool for gathering data and insights. However, because you’re collecting people’s personal data and opinions, there...
How to Target a Niche Audience + 10 Niche Survey Considerations
Some surveys are broad in scope, aiming to collect feedback from the most people regardless of their background. Niche audience surveys are a bit more complicated. These types of...
What’s the Difference Between Survey Validity and Survey Reliability?
A conclusion is only as good as the data that informs it. Researchers understand this, so those conducting surveys strive to obtain the most accurate results. This means survey...
8 Types of Survey Sampling + Pros & Cons, Errors & Bias, and More
Today, there are about 125 million households in the United States. To help communities and the government understand the direction the country is moving in (and much more), the...
How Surveys Help Marketers Create Buyer Personas (with Examples)
How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...
What is Probability Sampling? Pros, Cons, and Examples
Data that skews one way or another can lead to bad decisions and incorrect conclusions. Often, data is unreliable because researchers who are unable to survey every member of...