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7 Reasons to Calculate Survey Margin of Error (and the Formula to Use)
Surveys generally involve only a sample of a given population. This means that the result is not likely to completely match the “true” result that would be obtained if...
How Relationship Surveys Work & Questions to Ask (with Examples)
Relationships: there’s the good, the bad, and the ugly. Some relationships are rocky, while some are smooth sailing. They may be broken but fixable, or completely beyond repair. Either...
How Online Survey Scams Work and 7 Ways to Spot Them
Are online surveys legit? It’s a fair question. While there are many reputable online survey companies, there are also scammers looking to harm people or businesses in one way...
Are Surveys Quantitative or Qualitative?
Researchers and marketers collecting data through surveys typically break down their results into two different categories: quantitative data and qualitative data. So what is the difference between each form...
How to Calculate NPS (+ NPS Examples)
How likely are you to recommend us to a friend or colleague? You’ve certainly seen that question before on a survey. It’s a prime example of an NPS question....
12 Things to Consider on Gen Z Surveys
Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults....