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How To Create a SMART Survey Design
Creating a survey takes time and effort – if you expect to get results. There are many things to consider, such as the look and feel of the survey,...
How Generational Differences Impact Survey Participation
“As surveys grow more technologically advanced, older adults may regard data collection practices differently than younger adults, leading to varying rates of participation and response.” This statement by ResearchGate,...
5 Types of Market Segmentation & How To Segment Markets Effectively
Are you targeting the right audience? Are you providing a good customer experience? Or are you throwing money down the drain trying to appeal to a group that’s not...
8 Ways to Conduct Survey Testing and Top 7 Benefits
You can spend a lot of time, money, and effort developing a consumer or research survey, so you want to be sure it’s effective and easily understood. But how...
7 Ways to Get the Truth on Surveys (+ Reasons for Lying on Surveys)
Do you swear to tell the truth and nothing but the truth? It’s tempting to begin each of our surveys this way, but unfortunately, this isn’t a court of...
How to Perform Data Cleaning in Survey Research + Top 7 Benefits
Ready to clean up your act? Then start with your data! Today, almost 95% of businesses suspect their customer and prospect data are inaccurate. And, it’s costing U.S. businesses...