Some surveys are broad in scope, aiming to collect feedback from the most people regardless of their background. Niche audience surveys are a bit more complicated. These types of...
“The Customer is King!” While it may not be a new saying, today it’s more important than ever. Nowadays, consumers have more options than ever before. That means, if...
No longer the stuff of science fiction, artificial intelligence (AI) has arrived. However, there are no post-apocalyptic landscapes or homicidal robots; rather, the technology is being used to improve...
Surveys are a great way for companies to learn more about their customers. Because it can be such an effective way of gathering information, more surveys are being conducted...
We’ve all heard the saying, “you never get a second chance to make a first impression,” and it’s true. Forbes reports that within the first seven seconds of meeting,...
The term psychographic is derived from the word psyche (meaning the human spirit or mind) and the word graphic (meaning a representative picture of something). So, psychographic segmentation is...