We’ve all heard the saying, “you never get a second chance to make a first impression,” and it’s true. Forbes reports that within the first seven seconds of meeting,...
The term psychographic is derived from the word psyche (meaning the human spirit or mind) and the word graphic (meaning a representative picture of something). So, psychographic segmentation is...
When it comes to survey questions, you have a whole host of options available to you. Today, types of survey questions go far beyond the traditional yes/no and multiple-choice...
The power of branding cannot be denied. The most popular brands can be immediately recognized just by a logo: The golden arches, the swoosh, the apple, the list goes...
In math, 360-degrees refers to a full circle, which is why we say that a 360-degree view provides the ability to see everything around you with no blind spots....
In today’s digital world, it’s more important than ever for brands to interact online with customers (or potential customers). That’s why most are now very active on social media,...