No longer the stuff of science fiction, artificial intelligence (AI) has arrived. However, there are no post-apocalyptic landscapes or homicidal robots; rather, the technology is being used to improve...
Surveys are a great way for companies to learn more about their customers. Because it can be such an effective way of gathering information, more surveys are being conducted...
We’ve all heard the saying, “you never get a second chance to make a first impression,” and it’s true. Forbes reports that within the first seven seconds of meeting,...
The term psychographic is derived from the word psyche (meaning the human spirit or mind) and the word graphic (meaning a representative picture of something). So, psychographic segmentation is...
When it comes to survey questions, you have a whole host of options available to you. Today, types of survey questions go far beyond the traditional yes/no and multiple-choice...
The power of branding cannot be denied. The most popular brands can be immediately recognized just by a logo: The golden arches, the swoosh, the apple, the list goes...