Another Auld Lang Syne will soon be upon us, as we say goodbye to 2024 and usher in the new year. Of course, a new year comes with many new questions, many of which can be answered with a New Year’s survey! In this blog, we’ll take a look at five types of New Year’s surveys to consider as you ring in 2025.
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Why Create A New Year’s Survey?
There are many reasons someone may choose to conduct a New Year’s survey, as you’ll see in our examples below. Event hosts may choose to conduct a survey to determine what their guests expect at the party to ensure everyone enjoys themselves; they may also hold a live survey during the event to boost engagement with guests. On the other hand, media or news outlets may conduct surveys to create stories about how people feel about the previous year, what they’re looking forward to (or fearing) in the new year, and so on. Companies and other organizations may survey employees to see how they feel about their work accomplishment and company goals. Finally, brands and retailers may survey people about their New Year’s resolution goals in order to sell them on items that will help them attain their goal (e.g., gym memberships for those wanting to lose weight).
New Year’s Eve Statistics
Here’s a few New Year’s facts that can help inspire your New Year’s survey depending on what your survey is about and its audience.
- More than 80% of people worldwide celebrate New Year’s Eve whether it’s a party, religious event, or personal reflection.
- Major cities like New York, Sydney, and Dubai spend millions on New Year’s Eve fireworks.
- Many countries, including the US, France, Italy, Japan, Denmark, Norway, and Russia believe in the tradition of a midnight kiss to bring good luck.
- Alcohol sales see a massive spike for New Year’s Eve, with 360 million glasses of sparkling wine consumed in the U.S. alone.
- The Times Square ball drop reaches over 1 billion people through various broadcasts across the globe.
- Songs like Auld Lang Syne and party anthems see a 200% increase in streaming on December 31st.
- Popular Resolutions: Surveys show that around 40-50% of people set New Year’s resolutions, with top goals including improving health (e.g., losing weight), saving money, and personal growth.
- Only 8-9% of people achieve their resolutions by year-end, though 23% stick to their goals for at least six months.
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7 Types of New Year’s Eve Surveys
Here are five types of New Year’s Eve surveys that you could use for personal reflection, group activities, or organizational insights:
1. New Year’s Resolutions Surveys For Retailers
Many brands and retailers will survey their customers as to what they intend to do (or stop doing) when the New Year rolls around. Based on responses, they can direct that customer to a page with products that may help them achieve their goal. Or, if the customer has opted in to correspondence, they may send them information via email.
For example, if a respondent says they are interested in exercising more, a retailer may direct them to a page with work-out gear or equipment. If they say they are interested in traveling, they may direct them to deals on flights, hotels, or cruises. And if they say they want to quit smoking, they may turn them on to products designed to assist in quitting, such as nicotine patches. It’s a win-win; the retailer makes more sales, and the respondent receives help with their resolution.
We’ve created an entire blog on the topic of New Year’s Resolution Surveys here. Below, you can see an example of what one may look like.
2. Personal Reflection Survey For Healthcare
Some surveys for New Year’s are focused not on future resolutions, but rather individual achievements, goals, and experiences over the past year. These may be conducted by a variety of outlets, however they are popular with psychologists and psychiatrists and others dealing with mental health to see how their clients are doing when it comes to meeting goals and personal growth. You’ll notice many of these questions are open-ended; that’s because a reflection survey is very personal, so trying to lock people into specific answers via multiple choice questions and so on may not work very well.
3. New Year’s Survey For Media
The media likes to poll people to get their opinions on the year that was, and to gauge how they think the upcoming year will be. Here’s a look at a survey that an outlet like CNN, BBC or Fox might put out, or a print magazine like the Wall Street Journal or TIME.
4. New Year’s Survey For Event Planners
Individuals, party planners, and companies often hold New Year’s parties. They will send – usually via email – New Year’s Eve party surveys for a number of reasons. Firstly, they want to understand their guests’ preferences. These surveys help party planners learn what guests value most, such as dress, venue, food, music, activities, and themes. Surveying about New Year’s Eve parties also helps encourage participation; by Including guests in the New Year’s party planning process you can increase engagement and attendance. Finally, surveys can help party planners make the most of their budgets. For example, if most people don’t intend to drink, why spend a fortune on alcohol? Here’s an example of a New Year’s party survey that an event planner might use, whether it’s a house or company party. You may want to check out our blog on company party surveys for more on this topic.
5. Live New Year’s Eve Party Survey
Live surveys, conducted during a New Year’s event, can be a fun way to engage guests. It may stir up conversation and help break the ice. Throughout the party, questions can be posed, often via a large screen, that guests can answer via their smartphone. The results are presented in real-time on the screen for all party-goers to see! Although you’ll see multiple example questions below, don’t put them all up at once. Instead, engage with one question at a time throughout the evening. We have a blog about the Top Tools For Live Polling right here!
6. Team or Workplace New Year’s Survey
For professional settings, reflecting on team achievements and morale is often important for leadership. This gives the team an opportunity to reflect on their successes and challenges. It also lets them consider what they may be looking for, personally and professionally, in the coming year. Here is an example looking back on the year that was in a work environment. It includes some New Year’s survey questions to consider for this type of employee survey.
7. Social Media New Year’s Microsurvey
A microsurvey is a short survey that takes an average of one to three minutes to complete. Designed to respect the recipient’s time, microsurveys ask a limited number of questions and generally use multiple choice questions or a Likert scale to make their questions easy to answer. Despite their brevity, insights from an effective microsurvey can shift strategies and provide a quick pulse on the marketplace. When it comes to a microsurvey on New Year’s, however, it may just be for fun. It can go viral on social media and generate lots of likes. Here’s an example, and to read more about social media surveys with SurveyLegend click here.
Conclusion
There are many reasons to conduct a New Year’s survey, each serving different purposes. Event hosts may use surveys to gauge guest expectations and enhance engagement during the celebration. Media outlets might survey the public to capture sentiments about the past year and expectations for the upcoming one. Companies and organizations often use surveys to assess employee satisfaction and alignment with company goals. Brands and retailers may survey individuals about their New Year’s resolutions to tailor products and services that support their goals. And healthcare agencies may use them to see how their patients/clients are doing going into the new year. No matter how you use your New Year’s survey, SurveyLegend has you covered. They’re fun to create, fun to take, and allow for a lot of creativity. Start today for free!
Are you looking forward to 2025? Will you be surveying any group in particular about the New Year? What are your New Year’s resolutions?
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Frequently Asked Questions (FAQs)
Opinions about the New Year can vary widely—some people embrace it with excitement, seeing it as a chance for new beginnings and personal growth. Others may feel a sense of dread, as the pressure of New Year’s resolutions or the anxiety of facing another year of uncertainty can feel overwhelming. Ultimately, how people feel about the New Year depends on their personal experiences and outlook for the future.
According to the Pew Research Center and the World Economic Forum, whether 2025 will be a good year is a subject of both optimism and caution. Many experts expect positive change, particularly in areas like technology, cleantech, and remote work, with shifts in priorities and infrastructure potentially benefiting some people. However, concerns about political instability, global economic challenges, and growing inequalities suggest that 2025 may also bring hard times.
Surveying people about New Year’s can be highly beneficial, depending on the context and goals of the survey. It offers a unique opportunity to gauge public sentiment about the past year, assess expectations for the upcoming one, and explore common resolutions, experiences, and trends.
