Because of the power and popularity of the Net Promoter Score (NPS), a tool for measuring customer satisfaction, several companies have begun specializing in this methodology. One such company is AskNicely. The company promotes itself as a way to “integrate customer feedback into daily operations, empowering businesses to act on insights in real-time.” However, there are already a great number of online survey platforms that offer NPS tools (along with much more). So, let’s take a closer look at AskNicely and the best AskNicely alternative: SurveyLegend.
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About AskNicely
AskNicely is a fairly new platform that compares itself to the Uber app, in which customers can quickly rate their customer experience following an interaction. The rating is shared with the frontline worker, i.e. the Uber driver, in real-time rather than going to top brass and waiting for them to provide the feedback. “When feedback flows from the top-down, the message can get diluted, and the frontline worker doesn’t get the feedback they need,” says founder Aaron Ward.
The platform also suggests that it ensures employees closest to customers receive timely insights to enable immediate action. It also purports to differentiate itself by integrating with tools such as Salesforce, HubSpot, and Slack (i.e., you can embed their NPS question into these platforms).
SurveyLegend: The Ultimate AskNicely Alternative
AskNicely may solve your NPS needs but at what cost?
These days, everyone is concerned about price and rightly so. However, AskNicely is certainly on the high-end of things. As you can see below, the pricing structure for AskNicely, especially for the limited capabilities it offers, may be a bit rich for some business owners.
Here’s a look at various SurveyLegend plans which offer the same NPS capabilities, but much more should you need them – all for less!
SurveyLegend will provide you with more advanced analytics, broader survey types, and deeper integrations if you’re seeking comprehensive solutions. Of course, just because SurveyLegend offers more than NPS, doesn’t mean we don’t know NPS! It’s a big part of our robust feature set and we’ve pretty much written the book on it. You can check out any of our guides or blogs for more and. you’ll see why we’re the best AskNicely alternative:
- Ultimate Guide To NPS Surveys
- SurveyLegend NPS User Guide
- Creating & Understanding An NPS
- 15 NPS Survey Best Practices To Know
- How To Calculate NPS With NPS Examples
- How To Improve Your NPS In 8 Steps
- Using NPS Data To Improve Your Customer Experience
- NPS Questions You Should Ask
With SurveyLegend, you can create NPS questionnaires or any other type of professional survey. SurveyLegend’s NPS features include:
- Customizable NPS questions to reflect your brand.
- Real-time analytics to track customer loyalty trends.
- Multi-channel distribution, enabling surveys via email, social media, website embedding, SMS text, or handhelds and kiosks.
- SurveyLegend & Email: While other methods of NPS collection are becoming more popular, this old but reliable standby is always available!
- SurveyLegend & Social: Collect feedback where your customers are, whether it’s on Facebook, X, or any other social platform!
- SurveyLegend & Embedding: Embed your NPS directly onto your webpage for immediate results from visitors.
- SurveyLegend & Text: Sending an NPS survey via text message (and avoiding legal trouble).
- SurveyLegend & Kiosks: Get NPS results on the spot via in-store kiosks (also works on handheld devices!)
The results go directly to the frontline worker, up the ladder to management, or both!
SurveyLegend NPS Example
To illustrate how a broader survey platform can provide more meaningful data than an NPS specialty platform, check out this NPS example created using SurveyLegend. We offer branding (the logo at the top), background image selection, and so much more customization. However, along with the standard NPS question, you can ask follow up questions that can provide further insight. In this NPS example for the frontline worker, they get a general score before it drills down into things like friendliness, attentiveness, and knowledge of the menu, plus an open-ended question for additional thoughts. All of this will be analyzed and reported on when using SurveyLegend, the best AskNicely alternative!
Conclusion
Every business wants feedback these days. It is the best way for businesses to guage their products, services, and overall customer satisfaction. By actively seeking and analyzing feedback, companies can identify areas for improvement, enhance customer experiences, and build brand loyalty.
As a business, you have a number of options when it comes to choosing how to measure NPS. While AskNicely is good at what they do, empowering frontline teams with actionable insights, SurveyLegend offers the same capabilities plus a broader range of features and greater flexibility. Want to be sure? We let you try SurveyLegend out for free. Give it a try today at no cost to you. You have nothing to lose – and customers to gain!
Have you used NPS before in your business? Do you know your score? Are you trying to understand your NPS or grow it? We’d love to hear from you!
Frequently Asked Questions (FAQs)
Net Promoter Score (NPS) is a metric designed to measure customer loyalty and satisfaction. It asks a simple question: “How likely are you to recommend our product/service to a friend or colleague?” Customers rate their likelihood on a scale from 0 to 10, and their responses fall into three categories:
Promoters (9-10): Loyal customers who are enthusiastic about your business.
Passives (7-8): Satisfied but not particularly enthusiastic customers.
Detractors (0-6): Unhappy customers who could harm your reputation.
NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters, resulting in a score ranging from -100 to +100. The higher the score, the more likely your customers are to recommend your business. Passives are not included in the equation (more on that in a moment). Ready to get started? Use our free NPS template!
NPS is a straightforward tool for understanding customer sentiment. Unlike lengthy surveys that can result in survey fatigue, it focuses on one impactful question: “How likely are you to recommend our product/service to a friend or colleague?” Businesses can use the results to:
Identify trends in customer satisfaction over time
Pinpoint areas needing immediate attention
Segment customers based on loyalty levels
Foster a customer-centric culture by sharing feedback across teams
The best way is to know your industry’s benchmark. For example, department stores tend to do best, with an average NPS of 58, while internet providers score lowest, with an average NPS of just 2. So, if you have a 40 but the industry as a whole has a 10, you’re in pretty good shape (but never rest on laurels!).
Yes, and NPS gives businesses an idea on where to focus their efforts. Promoters already love your company, so keep them happy so they will continue to act as brand ambassadors. Perhaps they receive some special deals or offers. Detractors are not fans, and are likely not to become promoters no matter what you do. However, you don’t want them to speak negatively about your company. So, focus on solving their problems and move on. Passives present the biggest opportunity; they are on the fence. Improve communication with them and make them offers to get them to become Promoters.
