The Net Promoter Score (NPS) is a powerful tool for measuring customer satisfaction. Because of its popularity, several companies have begun specializing in this methodology. One such company is Delighted. The company promotes itself as “the fastest and easiest way to gather actionable feedback.” However, there are already a great number of online survey platforms that offer NPS tools (along with much more). So, let’s take a closer look at Delighted and the best Delighted alternative: SurveyLegend.
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About Delighted
Delighted is a fairly new branch of the larger entity Qualtrics, an experience management (XM) company founded in 2002. The Delighted platform is focused on NPS, and then users can apply Qualtric XM to gain additional insight and analytics. “Delighted did an exceptional job of laying the groundwork for our job seeker experience program… As our team grew and our programs scaled, we loved having the ability to transition to Qualtrics,” reads one testimonial on the site. However, that is going to require and upgrade – and money money. Plus, Delighted is already pricier than other survey providers that not only offer NPS, but analytics as well – without having to transition to another XM. Take a look at the pricing structure for Delighted only.
Now, if you want more analysis and transition to Qualtrics, you’ll be paying a lot more. The website doesn’t even list pricing (rather, you must request it). However, with some sleuthing we found that they offer different tiers: The “Research Core” plan starts at $1,500 per year for one user, the “Research Core XM” plan is $2,500 per year for one user, and the “Customer Experience” plan at $1,500 per year for 1 user.
SurveyLegend: The Ultimate Delighted Alternative
Now, take a look at various SurveyLegend plans which offer the same NPS capabilities along with detailed analytics and analysis – without the need to transition to another platform. Plus, we offer so many other types of surveys should you ever need them – all for less!
SurveyLegend will provide you with more advanced analytics, broader survey types, and deeper integrations if you’re seeking comprehensive solutions. Of course, just because SurveyLegend offers more than NPS, doesn’t mean we don’t know NPS! It’s a big part of our robust feature set and we’ve pretty much written the book on it. You can check out any of our guides or blogs for more and. you’ll see why we’re the best Delighted alternative:
- Ultimate Guide To NPS Surveys
- SurveyLegend NPS User Guide
- Creating & Understanding An NPS
- 15 NPS Survey Best Practices To Know
- How To Calculate NPS With NPS Examples
- How To Improve Your NPS In 8 Steps
- Using NPS Data To Improve Your Customer Experience
- NPS Questions You Should Ask
With SurveyLegend, you can create NPS questionnaires or any other type of professional survey. SurveyLegend’s NPS features include:
- Customizable NPS questions to reflect your brand.
- Real-time analytics to track customer loyalty trends.
- Multi-channel distribution, enabling surveys via email, social media, website embedding, SMS text, or handhelds and kiosks.
- SurveyLegend & Email: While other methods of NPS collection are becoming more popular, this old but reliable standby is always available!
- SurveyLegend & Social: Collect feedback where your customers are, whether it’s on Facebook, X, or any other social platform!
- SurveyLegend & Embedding: Embed your NPS directly onto your webpage for immediate results from visitors.
- SurveyLegend & Text: Sending an NPS survey via text message (and avoiding legal trouble).
- SurveyLegend & Kiosks: Get NPS results on the spot via in-store kiosks (also works on handheld devices!)
The results go directly to the frontline worker, up the ladder to management, or both!
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SurveyLegend NPS Example
To illustrate how a broader survey platform can provide more meaningful data than an NPS specialty platform, check out this NPS example created using SurveyLegend. We offer branding (the logo at the top), background image selection, and so much more customization. However, along with the standard NPS question, you can ask follow up questions that can provide further insight. In this NPS example for the frontline worker, they get a general score before it drills down into things like friendliness, attentiveness, and knowledge of the menu, plus an open-ended question for additional thoughts. All of this will be analyzed and reported on when using SurveyLegend, the best Delighted alternative!
Conclusion
Every business wants feedback these days. It is the best way for businesses to gauge their products, services, and overall customer satisfaction. By actively seeking and analyzing feedback, companies can identify areas for improvement, enhance customer experiences, and build brand loyalty.
As a business, you have a number of options when it comes to choosing how to measure NPS. While Delighted is good at what they do, empowering frontline teams with actionable insights, SurveyLegend offers the same capabilities plus a broader range of features and greater flexibility. Want to be sure? We let you try SurveyLegend out for free. Give it a try today at no cost to you. You have nothing to lose – and customers to gain!
Are you looking for a Delighted alternative? Are you trying to understand your NPS or grow it? We’d love to hear from you and help you!
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Frequently Asked Questions (FAQs)
Net Promoter Score (NPS) is a metric designed to measure customer loyalty and satisfaction. It asks a simple question: “How likely are you to recommend our product/service to a friend or colleague?” Customers rate their likelihood on a scale from 0 to 10, and their responses fall into three categories:
Promoters (9-10): Loyal customers who are enthusiastic about your business.
Passives (7-8): Satisfied but not particularly enthusiastic customers.
Detractors (0-6): Unhappy customers who could harm your reputation.
NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters, resulting in a score ranging from -100 to +100. The higher the score, the more likely your customers are to recommend your business. Passives are not included in the equation (more on that in a moment). Ready to get started? Use our free NPS template!
NPS is a straightforward tool for understanding customer sentiment. Unlike lengthy surveys that can result in survey fatigue, it focuses on one impactful question: “How likely are you to recommend our product/service to a friend or colleague?” Businesses can use the results to:
Identify trends in customer satisfaction over time
Pinpoint areas needing immediate attention
Segment customers based on loyalty levels
Foster a customer-centric culture by sharing feedback across teams
The best way is to know your industry’s benchmark. For example, department stores tend to do best, with an average NPS of 58, while internet providers score lowest, with an average NPS of just 2. So, if you have a 40 but the industry as a whole has a 10, you’re in pretty good shape (but never rest on laurels!).
Yes, and NPS gives businesses an idea on where to focus their efforts. Promoters already love your company, so keep them happy so they will continue to act as brand ambassadors. Perhaps they receive some special deals or offers. Detractors are not fans, and are likely not to become promoters no matter what you do. However, you don’t want them to speak negatively about your company. So, focus on solving their problems and move on. Passives present the biggest opportunity; they are on the fence. Improve communication with them and make them offers to get them to become Promoters.
