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Data Types, Online Survey, Research, Sampling, Segmentation

What is Quota Sampling? Pros, Cons, and Examples

Many types of sampling involve random selection to ensure the sample group is representative of the larger population. Quota sampling turns this notion on its head because it simply...

Branding, Customer Insight, Product Evaluation, Research, Survey Examples

How to Create a Product Naming Survey

We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...

Data Types, Online Survey, Research, Sampling, Segmentation, Survey Examples

What is Systematic Sampling? Pros, Cons, and Examples

Systematic sampling is a type of sampling method that involves selecting a smaller group of participants (the sample) from a larger group of participants (the population). However, this method...

Online Survey, Sampling, Segmentation, Survey Examples, Types of Surveys

What is Psychographic Segmentation? (Examples and Key Benefits)

The term psychographic is derived from the word psyche (meaning the human spirit or mind) and the word graphic (meaning a representative picture of something). So, psychographic segmentation is...

B2B / B2C, Data Types, Online Survey, Sampling

What is Simple Random Sampling? Pros, Cons, and Examples

Need to survey a large group of people but don’t have the time or money to survey them all? Simple random sampling is a great option, and is one...

Online Survey, Polls, Questionnaires

How to Name a Survey, Questionnaire, Poll, Quiz, or Form

What’s in a name? Well, when you’re naming a survey, quite a lot! People are asked to take surveys all the time, so coming up with a name that...