When it comes to survey questions, you have a whole host of options available to you. Today, types of survey questions go far beyond the traditional yes/no and multiple-choice...
In today’s digital world, it’s more important than ever for brands to interact online with customers (or potential customers). That’s why most are now very active on social media,...
How are you doing? What are you feeling? When are we leaving? You probably ask things like these quite often, and all three have something in common: Each is...
Businesses both big and small often rely on surveys to gather information from customers, non-customers, and employees. Many business surveys have different goals; for example, one survey may ask...
Researchers and marketers collecting data through surveys typically break down their results into two different categories: quantitative data and qualitative data. So what is the difference between each form...
Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults....