Researchers and marketers collecting data through surveys typically break down their results into two different categories: quantitative data and qualitative data. So what is the difference between each form...
Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults....
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.
Today, customer service is king – and it’s critical for any business that wants to compete in a crowded marketplace. Forbes reports that more than 95% of customers say...