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How To Create A Testimonial Survey + Mistakes To Avoid
Okay, so maybe Marilyn wasn’t a SurveyLegend user; this was actually a testimonial ad for Lustre Creme Shampoo back in the 1960s. But celebrity testimonials are only one type...
How To Survey Through The Customer Lifecycle & 10 Best Practices
There is a famous quote that says, “Life is a journey, not a destination.” The same could be said for the customer lifecycle. As it is known in marketing,...
What Is A Closed-Loop Survey & Five Steps To Closing The Loop
When we talk about “closing the loop,” we’re not referring to that childhood method of tying shoelaces! In business, closing the loop refers to completing a cycle or ensuring...
What People Want: New 2023 Consumer Trends with 7 Survey Examples
Humans are fickle creatures, which means consumer trends are always evolving. What people want and what they expect, their attitudes, and their acceptance of technology can vary from year...
7 Differences Between B2B Surveys and B2C Surveys
Most companies market themselves differently to consumers than they do businesses (if they’re not, they’re probably doing something wrong). So, it makes sense that B2C and B2B surveys would...
5 Reasons to Conduct a Customer Experience Survey +20 Survey Questions
Are customers happy with your product or service? Are they happy enough to tell others about it? How do they actually feel about your brand? These are all questions...