7 Types of New Year’s Surveys

As the world welcomes the New Year, New Year’s surveys offer a fun and insightful way to capture reflections, resolutions, and plans for the year ahead. From event hosts and media outlets to companies and retailers, these surveys help measure satisfaction, gauge public sentiment, and inspire engagement. This guide explores seven types of New Year’s surveys—from personal reflection and workplace surveys to retail resolution polls and live party microsurveys. With SurveyLegend, you can design creative, data-driven surveys that boost participation and deliver valuable insights to start the new year on a bright and informed note.

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Another Auld Lang Syne will soon be upon us, as we say goodbye to 2024 and usher in the new year. Of course, a new year comes with many new questions, many of which can be answered with a New Year’s survey!

The holiday season is a popular time for conducting holiday surveys, including New Year surveys, to gather valuable feedback and insights from customers and employees.

In this blog, we’ll take a look at five types of New Year’s surveys to consider as you ring in 2025.

Why Create A New Year’s Survey?

There are many reasons someone may choose to conduct a New Year’s survey, as you’ll see in our examples below. Event hosts may choose to survey to determine what their guests expect at the party to ensure everyone enjoys themselves; they may also hold a live survey during the event to boost engagement with guests. After a holiday party or holiday celebration, using a holiday survey to gather feedback helps plan and improve future events by identifying what worked well and what could be enhanced.

On the other hand, media or news outlets may conduct surveys to create stories about how people feel about the previous year, what they’re looking forward to (or fearing) in the new year, and so on. Companies and other organizations may survey employees to see how they feel about their work accomplishments and company goals. Conducting company holiday party surveys to gather feedback and measure holiday satisfaction provides valuable insights and actionable insights for future company events, helping to improve future events and increase employee engagement.

Finally, brands and retailers may survey people about their New Year’s resolution goals in order to sell them on items that will help them attain their goal (e.g., gym memberships for those wanting to lose weight). Using customer satisfaction surveys during the holiday season allows brands to understand consumer preferences and measure holiday satisfaction, leading to better marketing strategies and improved customer loyalty.

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Survey Creation

Creating a survey for your holiday party or event is one of the most effective ways to gather feedback, measure holiday satisfaction, and ensure your guests or employees have a memorable experience. Whether you’re planning a company holiday party, a secret Santa gift exchange, or a large-scale holiday celebration, a well-designed survey can help you assess employee satisfaction, identify areas for improvement, and plan future company events that truly resonate with your audience.

Key Elements of Survey Creation

Start by defining the purpose of your survey. Are you hoping to measure overall satisfaction with the holiday party, collect open-ended feedback on the food and entertainment options, or understand employee preferences for future events? Clarifying your goals will help you choose the right survey questions and structure.

Types of Survey Questions

A mix of question types will yield the most valuable insights. Multiple choice questions are great for quick responses and easy analysis—think “Which holiday theme did you enjoy most?” or “What type of entertainment would you prefer at future events?” Rating scales and Likert scales allow you to measure satisfaction levels, such as “How would you rate the food quality?” or “How likely are you to attend next year’s holiday party?” Don’t forget to include open-ended feedback questions like “What was your favorite part of the event?” or “How could we improve future company events?” These responses often reveal creative ideas and actionable insights you might not have considered.

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Ensuring Clarity and Concision

To maximize response rates and ensure clarity, keep your survey concise and your questions straightforward. Avoid jargon or overly technical language, and make sure each question is relevant to your event. A clear, well-organized survey template can help guide respondents smoothly from start to finish, whether they’re completing the survey in person or online.

The Importance of Demographic Data

Collecting demographic data—such as department, job title, or age group—enables you to analyze trends and compare responses across different segments. This information is invaluable for tailoring future events and ensuring your holiday celebration feels personalized for every attendee. For example, you might discover that certain departments have unique dietary restrictions or that younger employees prefer live music over traditional entertainment options.

Best Practices for Survey Distribution

Consider how you’ll distribute your survey. Email is a popular choice for company holiday party feedback, but you can also share your survey via social media or even during the event itself for real-time insights. Keep the survey short—ideally under 10 questions—to respect your guests’ time and increase completion rates.

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Sample Survey Questions for Holiday Events

• What was your favorite part of the holiday party?
• How would you rate the food quality?
• What type of entertainment would you like to see at future events?
• How likely are you to attend next year’s holiday party?
• What is your preferred date and time for the holiday party?
• Do you have any dietary restrictions or preferences?
• How would you rate the overall satisfaction of the holiday party?

By asking these targeted questions, you can gather feedback that helps you measure satisfaction, boost engagement, and improve future events. Remember, a well-crafted survey not only helps you plan a better party—it also shows your employees and guests that their opinions matter, strengthening your company culture and making every event a success. Start creating your next holiday survey today and turn valuable insights into unforgettable celebrations!

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New Year’s Eve Statistics

Here are a few New Year’s facts that can help inspire your New Year’s survey, depending on what your survey is about and its audience.

• More than 80% of people worldwide celebrate New Year’s Eve, whether it’s a party, religious event, or personal reflection.
• Major cities like New York, Sydney, and Dubai spend millions on New Year’s Eve fireworks.
• Many countries, including the US, France, Italy, Japan, Denmark, Norway, and Russia, believe in the tradition of a midnight kiss to bring good luck.
• Alcohol sales see a massive spike for New Year’s Eve, with 360 million glasses of sparkling wine consumed in the U.S. alone.
• The Times Square ball drop reaches over 1 billion people through various broadcasts across the globe.
• Songs like Auld Lang Syne and party anthems see a 200% increase in streaming on December 31st.
• Popular Resolutions: Surveys show that around 40–50% of people set New Year’s resolutions, with top goals including improving health (e.g., losing weight), saving money, and personal growth.
• Only 8–9% of people achieve their resolutions by year-end, though 23% stick to their goals for at least six months.

Collecting demographic data in New Year’s surveys allows event planners and organizations to analyze trends across different groups, helping tailor future events and better understand attendee preferences and feedback.

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7 Types of New Year’s Eve Surveys

Here are seven types of New Year’s Eve surveys that you can use for personal reflection, group activities, or organizational insights:

When creating your survey, consider the key elements that make it effective—such as using a mix of question types, thoughtful feedback collection methods, and engaging design to boost participation and gather meaningful insights. To save time and ensure you cover all important aspects, you can use a ready-made survey template, which offers a professional, customizable starting point for quick and comprehensive feedback collection.

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1. New Year’s Resolutions Surveys For Retailers

Many brands and retailers will survey their customers as to what they intend to do (or stop doing) when the New Year rolls around. Based on responses, they can direct that customer to a page with products that may help them achieve their goal. Or, if the customer has opted in to correspondence, they may send them information via email.

For example, if a respondent says they are interested in exercising more, a retailer may direct them to a page with workout gear or equipment. If they say they are interested in traveling, they may direct them to deals on flights, hotels, or cruises. And if they say they want to quit smoking, they may turn them on to products designed to assist in quitting, such as nicotine patches. It’s a win-win; the retailer makes more sales, and the respondent receives help with their resolution.

We’ve created an entire blog on the topic of New Year’s Resolution Surveys here. Below, you can see an example of what one may look like.

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2. Personal Reflection Survey For Healthcare

Some surveys for New Year’s are focused not on future resolutions, but rather on individual achievements, goals, and experiences over the past year. These may be conducted by a variety of outlets; however, they are popular with psychologists, psychiatrists, and others working in mental health to see how their clients are doing when it comes to meeting goals and personal growth.

You’ll notice many of these questions are open-ended; that’s because a reflection survey is very personal, so trying to lock people into specific answers via multiple choice questions may not work very well. Open-ended feedback allows respondents to share detailed, personal insights, making the survey more meaningful for both participants and healthcare providers.

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3. New Year’s Survey For Media

The media often conducts New Year’s surveys to capture public opinion on the year that was and to gauge expectations for the upcoming year. Collecting feedback from the public through these surveys helps shape news stories and provides valuable insights into audience sentiment.

Outlets such as CNN, BBC, Fox, or print publications like The Wall Street Journal and TIME may use these surveys to explore public attitudes toward major events, social changes, or personal experiences from the past year, offering a snapshot of collective reflection as the new year begins.

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4. New Year’s Survey For Event Planners

Individuals, party planners, and companies often hold New Year’s parties and send New Year’s Eve party surveys—usually via email—for several reasons. Firstly, they want to understand their guests’ preferences. These surveys help planners learn what guests value most, such as dress code, venue, food, music, activities, and themes. Including questions about dietary needs and restrictions ensures all guests are accommodated, regardless of allergies or preferences. Surveys can also help event planners understand employee preferences, making sure the event feels personalized and engaging for everyone.

When considering venues, surveys can ask about preferences for in-office or in-person New Year’s parties, helping planners choose the best setting. Surveying about New Year’s Eve parties also helps encourage participation; by involving guests in the planning process, you can increase engagement and attendance. You can even include questions about participation in a Secret Santa gift exchange to gauge interest and plan accordingly.

Finally, surveys can help party planners make the most of their budgets. For example, if most people don’t intend to drink, why spend a fortune on alcohol? Here’s an example of a New Year’s party survey that an event planner might use—whether it’s for a house party or a corporate celebration. You may also want to check out our blog on company party surveys for more insights on this topic.

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5. Live New Year’s Eve Party Survey

Live surveys, conducted during a New Year’s event, are a fun and engaging way to interact with guests. They help break the ice, spark conversation, and keep the energy high throughout the celebration. Throughout the party, questions can be displayed on a large screen, allowing guests to answer in real time via their smartphones. The results then appear instantly on the screen for everyone to see!

Consider including questions designed to gauge enthusiasm, such as asking attendees how excited they are about the event or if they would attend again. You can also use a Net Promoter Score (NPS) question to assess overall attendee satisfaction and their likelihood to recommend the event to others. Although there are many example questions below, don’t display them all at once—instead, e

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6. Team or Workplace New Year’s Survey

For professional settings, reflecting on team achievements and morale is an important practice for leadership. A workplace New Year’s survey provides employees with an opportunity to reflect on their successes, challenges, and growth over the past year. It also allows them to share their goals and expectations—both personal and professional—for the coming year.

Workplace surveys are valuable for assessing overall satisfaction with corporate events, such as holiday parties, and identifying areas for improvement to enhance future event planning and employee engagement. They also help organizations gauge motivation, team alignment, and company culture going into the new year.

Here’s an example of a workplace-focused New Year’s survey that looks back on the year that was. It includes several thoughtful New Year’s survey questions to consider for this type of employee reflection survey.

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7. Social Media New Year’s Microsurvey

A microsurvey is a short survey that typically takes one to three minutes to complete. Designed to respect the respondent’s time, microsurveys ask only a few targeted questions and often use multiple-choice formats or a Likert scale to make responses quick and easy.

Despite their brevity, insights from an effective microsurvey can help shift strategies, improve engagement, and provide a quick pulse on audience sentiment. When it comes to a New Year’s-themed microsurvey, however, it can also just be for fun! Incorporating creative, festive questions can boost participation and make the survey more shareable, increasing its chances of going viral on social media and generating plenty of engagement and likes.

Here’s an example of a social media-friendly microsurvey for the New Year. To learn more about designing engaging social media surveys with SurveyLegend, click here.

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Conclusion

There are many reasons to conduct a New Year’s survey, each serving different purposes. Event hosts may use surveys to gauge guest expectations and enhance engagement during the celebration. Media outlets might survey the public to capture sentiments about the past year and expectations for the upcoming one. Companies and organizations often use surveys to assess employee satisfaction and alignment with company goals. Brands and retailers may survey individuals about their New Year’s resolutions to tailor products and services that support their goals. And healthcare agencies may use them to see how their patients/clients are doing going into the new year. No matter how you use your New Year’s survey, SurveyLegend has you covered. They’re fun to create, fun to take, and allow for a lot of creativity. Start today for free!

Are you looking forward to 2025? Will you be surveying any group in particular about the New Year? What are your New Year’s resolutions?

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