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What is Convenience Sampling? Pros, Cons, and Examples
Many surveys are concerned with people’s age, gender, income, education level, and other demographic information. These surveys want to know this information because they’re targeting a specific portion of...
7 Reasons to Calculate Survey Margin of Error (and the Formula to Use)
Surveys generally involve only a sample of a given population. This means that the result is not likely to completely match the “true” result that would be obtained if...
Are Surveys Quantitative or Qualitative?
Researchers and marketers collecting data through surveys typically break down their results into two different categories: quantitative data and qualitative data. So what is the difference between each form...
12 Things to Consider on Gen Z Surveys
Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults....
What is Research Design? (Plus 12 Key Elements for Survey Research)
A lot of thought needs to go into the creation of any survey. This way, you’re more likely to get the most accurate results and the best response rates...
What is a Cross-Sectional Survey and Why Should I Use One?
Are you in retail, healthcare, education, psychology, or marketing? Looking for a fast way to collect a large amount of data? Then you may want to consider a cross-sectional...