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Topic: Rebranding
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Branding, Online Survey, Product Evaluation, Types of Surveys
How to Survey Consumers Throughout the Product Life Cycle
The automobile has been an enduring presence throughout multiple centuries. Then, you have the VCR, which came and went in a matter of decades. Regardless of a product’s life...
Branding, Customer Insight, Product Evaluation, Research, Survey Examples
How to Create a Product Naming Survey
We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...
Branding, Customer Insight, Online Survey, Research
7 Ways To Avoid Rebranding Mistakes (Plus Top Rebranding Failures & Successes)
Summer, 1985. Mikhail Gorbachev has just come into power. Back to the Future hits theaters. And Coca-Cola releases “New Coke” to combat dwindling sales. The consumer backlash over the...
Branding, Customer Insight, Online Survey, Research
25 Great Branding Resources for Marketers (Including Branding Surveys)
You know their logos. You know their names. Nike tells you to “just do it,” while Apple tells you to “think different.” This is all part of a branding...